Resorts World Birmingham

Resorts World is a destination like no other. Set in the heart of the NEC (National Exhibition Centre) complex with a large, affluent catchment, the centre is home to a strong line up of international sportswear and lifestyle brands, alongside a thriving food and beverage offer, cinema and state of the art bowling complex, a four-star standard hotel, spa and casino.

We are not your traditional retail centre and that is part of our success. Based on consumer research and industry trends, our strategy is to focus on getting the right combination of retailers, leisure and F&B for our target audience and to create a well-rounded destination that gives them more reasons to visit, dwell and return.

Add in a unique campus location with a large on-site workforce and a huge number of annual visitors and you have a unique opportunity to thrive.