Lakeside Village is an established open air outlet with quality brands, a high quality environment and a strong track record of growth in both turnover and footfall.

With 930 free car parking spaces and 7 restaurants and cafes the success of this outlet destination is attributed to some powerful combinations – it is incredibly easy to get to and offers an easy going, stress free ambiance.

The stores offer visitors a warm and hospitality-trained welcome while the operational team has spent considerable time and effort to build relationships with brand partners and optimise their trading performance.

The net result is very high levels of loyalty and customer satisfaction which is amplified by the scheme’s community engagement and environmental initiatives making this a thriving destination with a real sense of purpose after a branding refresh in 2019 and investment in the mall environment, including store frontages and planting, the scheme has delivered gains in some of the key retail and placemaking KPIs.

The arrival of Skechers and Radley London has illustrated the transformative impact of strong brands on the performance of Lakeside Village. Anchor performance has also been strong since the mall enhancement project was completed. The catchment of Lakeside Village expands and contracts as it draws visitors from four distinct zones. Frequency of visit is determined by employment, school holidays, events and promotions. Doncaster is ranked the 5th happiest place to live in the UK and Lakeside Village sits in the heartland of a booming day visitor economy.



13.704 sqm GLA
M&S Outlet, Skechers, Next Outlet, Clarks, Sports Direct, Radley anchor
1990 opening year
54 shops
Kent County Council owner



Asset Management


Eleanor Furness | Leasing and Asset Manager

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