Amsterdam, 10 June 2016
Multi wins 6 ICSC Solal Marketing Awards at ICSC European Marketing Conference in Berlin
On June 9, Multi Corporation was awarded two gold, three silver and one Special Distinction ICSC Solal Marketing Awards at the annual ICSC (International Council of Shopping Centers) Marketing Conference in Berlin. This was the highest number of awards given to one single company this year.
Multi received the Golden Solal Awards in the Sales Activation and Brand Awareness & Repositioning categories, for putting together a strong sales-driven campaign in Turkey and for its exciting world paper airplane championship event at Almada Forum in Portugal.
“We are very proud that the ICSC bestowed six Solal awards on us this year in recognition of our achievements in mall management and shopping center marketing across our portfolio,” said Heino Vink, COO Multi Corporation.
The 2016 Solal Awards received a record-breaking 238 entries from 21 different countries.
Multi’s Solal Awards
Solal Gold Awards
Sales Activation: Forum Fuels Up the Sales’ – Multi Forums, Turkey
Brand Awareness & Repositioning: ‘Red Bull Paper Wings @ Almada Forum’ – Almada Forum, Lisbon, Portugal
Solal Silver Awards
Customer Services: ‘ForumBox Loyalty Program’ – Forum Bornova, Izmir, Turkey
Grand Opening /Expansion/Refurbishment: ‘Forum Lviv Opening Campaign’ – Forum Lviv, Lviv, Ukraine
Footfall Activation: ‘Tree of Hugs’ – Armazéns do Chiado, Lisbon, Portugal
Special Distinction Award
Special Award for Effective Campaigns (below €10k): ‘50 Shades of Grey Pop-up Shop’ – Shopping Stadsfeestzaal – Antwerp, Belgium
The annual ICSC Solal Marketing Awards bring together the very best of retail marketing across Europe and South Africa to reward those with the most effective campaigns. Recognizing best practices and outstanding marketing performance, Solal Awards are seen as a benchmark of quality throughout the shopping centre industry.