Multi wins 3 ICSC Solal Marketing Awards
Multi Mall Management, part of Multi Corporation, a leading owner, manager and (re)developer of high quality shopping centers across Europe and Turkey, was awarded three silver ICSC Solal Marketing Awards at the annual ICSC Marketing Conference in Amsterdam on May the 15th.
Antonio Pavlovic, Director Marketing Multi Mall Management said: “The awards once again recognise the originality and the appeal of the marketing efforts we deliver in the malls we manage. These awards motivate us to keep innovating and to push ourselves to stay at the forefront of shopping center marketing“.
The three winners are:
Caused Related Marketing: “NASA A Human Adventure” – Marmara Forum, Istanbul
In order to pull more families to Marmara Forum, we have been hosting the world travelling NASA exhibition for 7 months. To achieve a huge PR effect and catch the attention of the local schools and national media, we invited Charles Duke, one of 12 men to ever walk on the moon, to our mall.
Although Marmara Forum accommodates the biggest movie theatre in Turkey (16 screens), the mall had never hosted a movie premiere. In close cooperation with movie operator Cinenamaximum we have setup a strong project which included an amazing VIP premiere, the 1st ever fashion show inside a movie theater, an innovative social media campaign and an overall strong advertising plan.
Through an innovative social media campaign, using a Facebook app, we enabled our customers to appear in a live TV news broadcast as Person of the Year. The campaign had a very big engagement with the 18 to 26 year olds.
Profile Multi Corporation
Multi is a leading owner, manager and (re)developer of high quality shopping centers across Europe and Turkey. As a well-capitalised, growth-oriented, pan-European retail platform Multi is focused on creating, managing and improving sustainable rental income. Multi’s projects are often the catalyst for economic growth and social regeneration of cities and regions. Since its foundation in 1982, Multi has been responsible for more than 180 projects.
Multi Mall Management currently manages 60 shopping centers for 15 different owners, including Multi, with more than 5,200 tenants in over 2,000,000 m² GLA. MMM malls host over 350 million visitors each year with and estimated sales volume of € 4.0 Billion.
Multi is active in 12 European countries, including the Netherlands where the company is headquartered, as well as Belgium, Czech Republic, Germany, Italy, Poland, Portugal, Slovakia, Spain, Ukraine, the United Kingdom and Turkey.